Business acumen is all about putting the seller’s overall behavior in a wider context, in order to create long-term business relations and to enhance the profitability of the organization.

The seller is often provided feedback regarding quantitative relations, such as hit rate and contact frequency. However, purchase decisions are often made on the basis of emotions and the relation with the seller.

Using QuickSearch’s integrated method, customer measurements are made continuously. Measurements are process based, and are affected by each customer incident. The result provides feedback to the seller regarding the customer’s experience and sense, and may be used to strengthen relationships and loyalty.